Blacksheep Redesign the Novotel Tower Bridge in London
The brief, given to Blacksheep by Novotel’s Accor parent brand, was to help increase the usage of and revenue generation from the hotel’s public spaces, as well as creating a truer embodiment of the brand’s core values: ‘contemporary hotels as comfortable for business as for leisure’ – a definition unchanged since Accor’s co-founders Paul Dubrule and Gérard Pelisson first introduced the concept of a modern hotel chain in France in 1967, with a straightforward but innovative offer of great accommodation, combined with restaurants, work and recreational facilities, set within a relaxed and informal environment.
Blacksheep had previously worked with Accor in 2008, when they completed the very well-received redesign of the public spaces of the newly-purchased Eastgate Hotel in Oxford for Accor’s Mercure brand. The agency was delighted to get the chance to work subsequently with another iconic brand within the Accor organisation. ”Novotel is a very consistent and highly-respected brand’, commented Jo Sampson, Blacksheep director and co-founder ‘and it was an interesting challenge in the new design to meet such deceptively simple brand values head-on, making every element flow successfully into the next, so that key business and leisure customers all feel perfectly at home, with all need states answered. At the same time we had to ensure that local business users and passers-by would be attracted to the hotel’s food and beverage offer by imbuing it with standalone, destination appeal.’
Tags: beverage offer, Blacksheep, Blacksheep director, Business/Finance, director and co-founder, Eastgate Hotel, food, Hospitality/Recreation, Mercure, Open Travel Alliance
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